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Toronto Hydro

Trusted Energy Experts

This award-winning, cross media campaign raised awareness about incentives and personalized expertise to help Toronto businesses improve their energy efficiency.

Covers of three Toronto Hydro Business inserts that would go in trade publications and in the Globe and Mail. Some featured custom illustrations of isometric design that turned appropriate buildings/structures into type. Some featured custom photography of actual customers and profiled them.

Toronto Hydro's energy experts are positioned as trusted, helpful advisors, available to help each customer throughout the process of improving their energy efficiency.

Custom illustrations/icons of different technologies/services promoted.
Custom illustrations/icons of different technologies/services promoted.
A variety of emails were sent out to appropriate customers about technologies and customer case studies.
Some emails had custom graphics that were subtly animated (Image: The letters

Real faces, companies and experiences shaped the campaign. Original photography was shot on location to personalize each and every story.

Custom photography portraits of Toronto Hydro Energy Experts.
Inside of a Toronto Hydro Business insert, featuring infographics/diagrams, a profile on a customer and his business, and quotes from other customers.

®A registered trademark of Toronto Hydro used under licence. ‘Toronto Hydro’ means Toronto Hydro-Electric System Limited.