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Hydro One

Joule Campaign

Personality was the secret ingredient of this award-winning conservation campaign.

A graphic of a hand holding a device that reads 'Meet Joule.'
A photo of 'Joule' in different color, showing its functionality.
Inside the manual of Joule.

Hydro One introduced a brand new offer – an energy display – to breathe new life into a program considered saturated. We gave it an engaging, cheeky persona and lifestyle brand appeal.

Young boy looking at the Joule glowing green.
Photo of a family studying together.
A photo of the device Joule