Independent Electricity System Operator (IESO)

The Challenge

Turning skepticism into action

How do you make business owners believe that a free offer is real? For Save on Energy, the brand for Ontario’s energy efficiency programs, delivered by the Independent Electricity System Operator (IESO), we needed to make no-cost lighting and non-lighting upgrades from its Small Business Program feel credible and trustworthy. The challenge was to convince entrepreneurs that this offer wasn’t too good to be true.

• Our Role
• Digital marketing
• Video production
• Digital media strategy and management

The Approach

Authenticity is everything

We created testimonial videos featuring diverse small business owners across Ontario sharing their positive experiences. A digital-first media strategy targeted audience segments by job title, ensuring our message reached the right people.