Enbridge Gas

The Challenge

A wake-up call for contractors

Every year, digging accidents rack up $1.2 billion in damages to Ontario’s underground infrastructure. Contractors know the rules—but they don’t always follow them. Our challenge was to cut through complacency and connect on an emotional level.

• Our Role
• Multi-language digital campaign
• Video
• Email marketing
• Digital media strategy and management

The Approach

Leading with heart, not fear

We crafted an emotive campaign built around a powerful video, where a young girl narrates the safety steps her contractor dad takes to ensure he comes home to her every night.