The Challenge
Parade presence with heart
For the Ontario Lottery and Gaming Corporation (OLG), showing up on parade routes across Ontario—from Pride Toronto to Sault Ste. Marie’s RotaryFest—means more than sponsorship; it’s about being part of the celebration and the community. Our challenge was to create memorable experiences that reflected the spirit of each event and empowered employees to join in the fun.
- Our Role
- Branding
- Design
- Production
The Approach
OLG in motion
We brought OLG’s brand to life using bold colours, engaging graphics, playful typography and bilingual copy—from rainbow hearts and flowing stripes for Pride to bubble fonts designed to mimic pool floaties for RotaryFest. Every element—from floats to ice cream cart decals—was designed to be fun, eye-catching and unmistakably OLG, while staying true to event themes.
The Results
Making an impact
The floats and supporting event materials helped create a noteworthy presence for OLG at important community events, engaging thousands of Ontarians across the province year after year.
OLG Sponsorship