The previous generation of Toronto Hydro® websites had grown tired and were in need of a significant rework. Our challenge was to create friendly, useful customer and corporate sites based on solid strategies, built on clear architecture and delivering intuitive navigation. The goal was to create self-service sites to make it easy to incorporate more transactions and interactions onto the Web.
Context Creative Response
The site was designed to let Toronto Hydro® incorporate important programs on top level pages
- Clean design and navigation encouraged customer use
- We integrated back-end functionality including access to customers accounts, log-in to supply meter readings, registration for various incentive programs
- Deliver sites on high-performance Content Management System to allow marketing staff to control content across the sites
- Integrate email campaigns to a number of defined audiences
Compelling messages and easier navigation increase customer satisfaction. More customers now use the Web to register for programs and promotions.