Toronto Hydro®—100th Anniversary Lobby

Toronto Hydro® 100th Anniversary Lobby header

Categories: Toronto Hydro®/Branding & Identity, Environmental Graphics/Energy & Environment

We put Toronto Hydro®’s history on display

The art deco headquarters of Toronto Hydro® features a large two-storey atrium lobby. For the corporation’s centennial, we re-imagined the lobby and the exterior to bring history to life.

We created two timelines – the east wall featured the history of Toronto Hydro® as seen by the public, while the west wall was the employee’s perspective. The windows let passersby experience Toronto Hydro® through the ages.

We also reached out to employees in four other locations throughout the city. The goal was to have them reflect on the company’s heritage and have pride in the contributions they continue to make today.

We looked at all available surfaces to tell our story. In addition to the walls and windows, multi-storey banners flanking the doorway attract attention from a distance.

Toronto Hydro 100th outdoor graphics

Project Scope

  • Design of overall lobby environment including heritage street lights, hydro poles and colour LED cove lighting system
  • Research, design, writing, image sourcing, fabrication and project management of wall graphics, free-standing displays and banners
  • Design of 100th Anniversary word mark graphic
  • In addition to the head office location, the theme and graphics were implemented across 4 Toronto Hydro® satellite locations.
Toronto Hydro 100th history graphics Toronto Hydro worker looking at historical photos Toronto Hydro 100 years large wall graphic