ideaCity Conference—ideaCity 2014 Conference

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Categories: ideaCity Conference/Branding & Identity/Tourism & Culture

Going for Gold

This year’s theme, “Gold”, is about achieving something remarkable, a distinction reserved for those who move the benchmark for success; an album goes gold, a couple celebrates their golden anniversary, we idealize the Golden Age. This year brought back the all-stars – the ideathletes over the years who inspired people to strive for their personal best.


This was our 10th year designing the ideaCity booklet. This called for a striking, bold and collectable design. The book balances great design with the required practicalities of a reference and notebook. For the cover, metallic gold embossing made the program pop even more.