Context assisted ICES by guiding a brand review and approach to naming, designed a new logo, stationery and signage, and then implemented the approach across a suite of communications materials and templates.
- Strategic consultation with working group of stakeholders throughout development process
- Revised name, logo, colour palette and style guide to ensure consistency of application
- Application of new brand theme across a full suite of print and digital collateral
Key to the success was an ability to ensure all items aligned with the new branding. For the website we developed design templates, a style guide and graphics.