Equity Financial Trust—Equity Financial Trust Branding

Equity Financial Trust Equity Financial Trust Branding header

Categories: Equity Financial Trust/Branding & Identity, Website/Business & Finance


Equity Financial Trust and its parent company, Equity Financial Holdings Inc. (TSX: EQI) are Canadian financial services companies serving corporate, institutional and retail clients. In 2010, Context Creative was hired to develop and implement an over-arching brand and corporate communications strategy. We aligned the Corporation and its operating subsidiaries under the Equity brand to better reflect the growing breadth of services and solutions that can be deliverd to customers.

Equity Financial Trust website on an iPad

Project Scope

  • Brand audit and subsequent brand relaunch strategy
  • Corporate naming, new logo and tagline
  • Website design, writing and integration on CMS
  • Email and Social Media strategy and templates
  • Corresponding event launches at local hot-spots
  • Corporate stationery and printed sales collateral
  • Custom portraiture of executive team

The distinctive use of colour, black and white photography and images of athletes convey the competitive, focused and play-to-win attitude of Equity’s team of financial experts. Equity also sponsors and supports athletes as part of its culture.

Equity operates throughout Canada with offices in Vancouver, Calgary and Toronto.