Archives of Ontario—“Dear Sadie”: Love, Lives and Remembrance from Ontario’s First World War
In July of 1915, a young man named Harry Mason enlisted in the Canadian Expeditionary Force, following the call to arms heard across the country. In less than two years, his brief military career would take him to the front lines of World War 1. On April 28, 1917 at the age of 25, Mason died when his airplane was shot down. But before he became a soldier, he had met his sweetheart, Sadie Arbuckle, a young lady from Toronto.
During the course of his training and his deployment, he and Sadie exchanged a long series of letters, sometimes writing daily. Miraculously, all of these letters survived and now form part of the records held by Archives Ontario.
Context Creative took inspiration from these letters and the available imagery to create a dramatic exhibit, wordmark and a suite of marketing materials.
The campaign was awarded Silver in Trade Show/Display at the Summit International Awards 2014, Bronze for Art Direction/Graphic Design at the Summit International Awards 2014, and was a Finalist at the Redgee Awards 2014.