Circle of Care—Website, Banners, Trade Show Materials
Circle of Care is a community-based, registered charity organization that provides home health and community care to enhance the quality of life for seniors living at home.
Too often, communications for these types of services show stock-shot “people” in make-believe situations. We were looking for a genuine connection with real people and language that engages the reader.
- Research, strategy and design development and implementation
- Web strategy, writing, design and full integration of a new website
- Overall concept development of print ads, brochure, signage and trade show booth graphics
- Creative direction for amateur photography group
- Final design, layout and production management
Following the successful launch of a comprehensive website and other materials, Context is continuing to work with Circle of Care on developing a full suite of communication strategies, including social media initiatives, signage for their Day Centre locations, and fundraising collateral for the Circle of Care Foundation.