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Categories: Blackstone/Architecture & Interiors, Branding & Identity/Products & Services


Given a name and an objective; to launch a new organic meat shop on Toronto’s Danforth Avenue, Context Creative researched, crafted and delivered a total brand experience. This included a brand story, logo, graphics, interior and exterior aesthetic, stationery, clothing and more.

Inspired by one of the most raw, rugged and stunningly beautiful regions of the Old-English countryside, the Blackstone brand also reflects a respect for British retailing heritage and a commitment to serving the local community.

Blackstone shop

Project Scope

  • Design and develop the brand story, positioning, and naming.
  • Create brand identity and coordinate design for adjacent materials including stationery, product signage and packaging
  • Design staff uniforms and butcher coats/aprons
  • Customized delivery bicycle with branded baskets
  • Overall creative direction for interior/exterior building aesthetic
  • Design and copywriting for storefront signage, window glass
  • graphics, interior display boards and additional interior signage
  • Coordinating website design and production